I’m Elizabeth Ford—an Emmy-winning producer and storytelling strategist with a passion for creating content that connects. My career has taken me from the frontlines of breaking news to the world of branded storytelling, and I wouldn’t have it any other way.

I got my start after graduating from USC’s Broadcast Journalism program, landing my first gig in the publicity department at KCAL-TV. Not long after, I jumped into the action when The Walt Disney Company launched the first-ever prime-time local news block. From there, I helped shape coverage and lead teams at some of L.A.’s biggest stations, including KNBC, KCBS, and KTTV.

Outside the newsroom, I’ve produced everything from talk shows and true oddities (hello, Ripley’s Believe It or Not) to lifestyle, sports, and health programming for shows like Dr. Phil, The Doctors, and E! News. I’m also a published author and digital content creator, so storytelling is truly in my DNA—whether it’s on air, online, or in print.

These days, I’m bringing that creative energy to FUEL for Brands, diving into copywriting, communications, and account management—all while pursuing graduate studies in journalism and media.

I’m fueled by curiosity, collaboration, and a deep love of deadlines. Fast-paced, ever-changing environments are where I thrive—and where I do my best work.